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Kid to Kid

Rochester-Yelena Golubkov

ROCHESTER, NY—June 23, 2016— Kid to Kid in Rochester, owned by local entrepreneur Lena Golubkov, was awarded Store of the Month for May 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal. Kid to Kid Rochester saw a sales increase of 13 percent in May, as well as 17 percent more customers.

When asked the secret to her success, Lena didn’t hesitate. “I just follow the franchise system,” she said. Each month she diligently reads the priorities recommended by BaseCamp Franchising, Kid to Kid’s parent company, and does her best to follow them. “It really works. My store isn’t perfect, but with BaseCamp’s help, I’m always improving.”

Having immigrated from Ukraine 26 years ago with $180 in her pocket and a desire for a better life, Lena’s is a true “American Dream” story. She worked any job she could find, from landscaping to cleaning, and eventually saved enough money to open a spa/salon. Eventually, the Kid to Kid franchise caught her eye. “I loved the concept, and after meeting Kid to Kid founders Brent and Shauna Sloan, I was really impressed with their intelligence and how they built the businesses. I knew I wanted to own a Kid to Kid.”

When she purchased her Rochester Kid to Kid location in 2011, she had developed the skills needed to provide outstanding customer service and a great product selection. “Lena is an outstanding example of tenacity in entrepreneurship, having overcome many personal challenges to create a better life through store ownership,” said Shauna Sloan.

“Owning a Kid to Kid is hard work, but I love it,” Lena said. The store saw huge gains in May by placing an added emphasis on organization and inventory. With an improved product selection, customers were able to find exactly what they wanted, resulting in higher sales for the store.

As much as Lena loves the business aspect of running her store, her favorite part of owning a Kid to Kid is the children. “I just love being able to watch them grow. It feels so rewarding to provide this amazing service to families so they can afford nice things and improve their lives,” she said.

For more information about Kid to Kid Rochester, visit their website at kidtokid.com/Rochester, or find them on Facebook. For franchising information, visit kidtokid.com/franchising.

About Kid to Kid and Uptown Cheapskate

For over 23 years, BaseCamp Franchising has been a leader in the resale franchise industry. Kid to Kid and Uptown Cheapskate, both registered trademarks of BaseCamp Franchising, buy and sell gently-used yet fashionable clothes, shoes, gear and accessories. With 45 Uptown Cheapskate stores and 110 Kid to Kid franchise stores throughout the U.S., Portugal, and Canada, Basecamp Franchising provides convenient locations where customers are financially and emotionally rewarded as they recycle their best items. BaseCamp Franchising is located in Salt Lake City, Utah. For more information about BaseCamp Franchising, call 801-359-0071. You may also visit www.basecampfranchising.com.

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