GILBERT, AZ—Dec. 31, 2014—The Kid to Kid franchise proudly awarded its Kid to Kid Store of the Month for November to Erica Gentile for outstanding performance and growth of her Kid to Kid store in Gilbert, AZ.
The Gilbert Kid to Kid store was selected to earn the Store of the Month award because of an impressive 56% increase over the prior year. “November was the best month so far this year for the 100 plus stores in the Kid to Kid franchise system, with an average store increase of 15%. Gilbert’s increase was almost 4 times that average,” commented Kid to Kid franchise founder, Shauna Sloan.
After receiving her MBA from Arizona State University, Erica opened the Kid to Kid store in Gilbert in partnership with her brother, Brian Etheridge. Both Erica and Brian had always wanted to be business owners and were just waiting for the right opportunity. “After doing my research, I decided Kid to Kid was a great choice because despite the bad economy, parents would always need clothing and supplies for their kids,” said Erica. “I also think that during the last recession, resale shopping became something to be proud of as opposed to having a negative stigma.”
Shortly after having her first child, Erica opened a second Kid to Kid store in Chandler. As a busy mother and owner of two Kid to Kid stores, Erica has proven that raising a family while running a business successfully is possible within a franchise system. “Erica is an excellent manager, juggling two stores and a growing family,” explained Amy Lofgreen, Franchise Support Representative at Kid to Kid.
The franchise currently has 16 multi-store owners that either own multiple Kid to Kid stores, or a combination of Kid to Kid and Uptown Cheapskate (sister resale franchise for teens and young adults) stores. That number is growing rapidly, as owners take advantage of the synergy of multi-store ownership. “It is really helpful to be able to split the cost of marketing between my two stores, which makes it possible to tell more people about the benefits of buying and selling at Kid to Kid,” explained Erica.
Erica credits her success to a hard working staff that goes the extra mile to assist customers and create a fun shopping experience. “We’ve made it our top priority to help customers as soon as they walk in the door and to help find what they are looking for before they reach the check-out counter,” Erica continued. “As a team, we’ve grown and become more productive and I think that helped us in achieving Store of the Month.”
“When you own a Kid to Kid you don’t wear many hats, you wear every hat – but it’s worth it because you are creating value in your community by creating job opportunities and helping families recycle and save,” commented Erica. “Going with an established franchise, to me, is the way to go. Even though you pay a small percentage of your sales to the franchise, the support you get from the other owners and the franchise itself makes it worth it.”
About Kid to Kid
Kid to Kid is an international franchise that buys and sells gently used children’s goods and maternity wear in an upscale environment. With over 100 locations throughout the U.S. and Portugal, each Kid to Kid store provides a convenient place where families are financially and emotionally rewarded as they recycle their best items. Kid to Kid is a registered trademark of BaseCamp Franchising located in Salt Lake City, UT. For more information about Kid to Kid and BaseCamp Franchising, call 801-359-0071. You may also visit www.kidtokid.com or www.basecampfranchising.com.