LAKE WORTH, TX—July 13, 2016— The Kid to Kid franchise system awarded the June 2016 Store of the Month designation to Kid to Kid in Lake Worth, owned by local entrepreneur Misti McCay. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal. Kid to Kid Lake Worth saw a sales increase of 61 percent in June, the culmination of 10 straight months of significant increases since Misti took over ownership of the store last August.
When asked the secret to her success, Misti didn’t hesitate, “customer service.” The friendly staff, led by manager Lindsey has created a whole new atmosphere. Because of improvements to their operational systems (proven to work in Misti’s original Fort Worth Kid to Kid location) they are seeing much higher return rates for customers that both shop and sell to the store.
But it wasn’t just one thing that made the difference. “We changed everything!” Misti said. “From music, to larger racks and store layout, and even scents, we totally transformed the store. Customers tell us every day how much better the shopping experience is now,” said Misti. She attributed many of the successful changes to the support of BaseCamp Franchising, Kid to Kid’s parent company.
Misti purchased her first Kid to Kid location in 2001 in Fort Worth, and after years of steady growth, she jumped at the opportunity to purchase the struggling Lake Worth store when it became available last summer. “I saw a need in the area and knew the Lake Worth store had potential,” she said. “It just needed the right people and systems, and I knew I could provide that to make a difference.” She did just that. With the help of her impressive team, the store is turning a profit in less than a year. “My staff is so wonderful – we’re like a family, and working with them is the best part about running this business,” she said.
“Misti has worked hard to turn around the negative perception of the Lake Worth store,” said Kid to Kid founder, Shauna Sloan. “We are really amazed at the positive changes she’s implemented and share our happiness with her success.”
As a mom of twins, Misti knows first-hand the value a store like Kid to Kid can bring to a community. She purchased her first Kid to Kid after frequently shopping and selling there for her then toddlers. “I just love the buy and sell concept,” she said. Now 14 years later, she’s running two thriving stores that serve thousands of families in her community.