LOCAL FAMILY-OWNED STORE WINS STORE OF THE MONTH
SANDY, UT—January 8, 2016—Kid to Kid in Sandy, Utah, owned by Holly and Rob Aguero, a local family-owned franchise was selected from over 100 Kid to Kid stores across the United States, Portugal, and Canada to receive the Kid to Kid Store of the Month award for November 2015. Although the Agueros have only owned the Sandy Kid to Kid for less than a year, they have already made notable changes in the store and management of the staff that are resulting in significantly improved customer experiences.
One of the reasons the Sandy location was chosen for the award was its impressive growth. Sales for November were up 28 percent. Over the past year they have been working on a complete remodel of the store which has included new flooring, slat wall and floor resets, and new fixtures. These additions have allowed for a dramatic increase in the selection of gently used children’s clothes, maternity wear, toys and baby gear.
The Agueros attribute much of their early successes to experience and management style. Unlike many new franchises, the Agueros have experience in the children’s industry and children’s retail. Rob held the role of National Sales Manager for Boon Inc/Keen Distribution and Holly worked in management for national retailers “Giggle” and “Right Start” before moving to Utah to manage the Kid to Kid store in Salt Lake. Holly loved the feel of the Kid to Kid franchise so much that when the opportunity arose, she and her husband Rob (who actively manages marketing and social media for the store) purchased the Sandy location – which was the original Kid to Kid store in the whole franchise.
Franchise founder Shauna Sloan comments, “Holly is one of the best managers I’ve ever seen. She understands what’s important and conveys that to her team.” Aguero credits her employees for her success. “I’ve managed employees for 13 years, and I’ve never before had a team so motivated, dependable, hardworking, and great with customers.” Though she feels lucky to have found such wonderful employees (several of whom are still teenagers), Aguero’s strategy in managing her employees really stood out among Kid to Kid franchises. She sets clear expectations each day and holds the team accountable. Each employee knows their task and doesn’t deviate, resulting in increased efficiencies and streamlined processes. Aguero said she focuses on treating the employees well, recognizing and utilizing their personal strengths and reinforces a sense of team daily. This attitude quickly translated to the customers, and more and more customers are noticing how friendly and helpful the staff has become.
The Agueros purchased the Sandy location in April of 2015. In Holly’s eyes, running the children’s resale store has been the most rewarding businesses decision they could have made. “I love it,” she said. “It’s been the best thing for our family. I work fewer hours each week than when I worked for other companies. I get to spend so much more time with my husband and 2 year-old daughter.” On top of the extra time free time, Aguero said one of the best parts of owning a Kid to Kid franchise is how fulfilling it is to work for herself, “I love seeing the results of my own work. Before, I’ve always worked for someone else, but now I get to really see my full potential as a business owner. It’s a very satisfying feeling.”
About Kid to Kid
Kid to Kid is an international franchise that buys and sells gently used children’s goods and maternity wear in an upscale environment. With more than 100 locations throughout the U.S., Portugal and Canada, each Kid to Kid store provides a convenient place where families are financially and emotionally rewarded as they recycle their best items. Kid to Kid is a registered trademark of BaseCamp Franchising located in Salt Lake City, Utah. For more information about Kid to Kid and BaseCamp Franchising, call 801-359-0071. You may also visit www.kidtokid.com or www.basecampfranchising.com.