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Kid to Kid
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25 Anniversary_Facebook Profile_Generic Kid to Kid is a children’s resale franchise founded on the principle that “kids grow faster than paychecks.”  Like a growing child, this franchise has grown steadily for 25 years – even as other brick and mortar retailers struggle for survival.

When the first store opened in November 1992, second hand was considered second rate.  Today, thanks to resale stores like Kid to Kid and its sister concept Uptown Cheapskate (for teens and young adults), second hand is considered chic, smart, and eco-friendly. It’s been embraced by middle-America as an acceptable and even superior shopping option.  “That’s because of the way resale stores are run today” explains Kid to Kid founder Shauna Sloan.

Today’s resale stores are designed to help sellers and shoppers save money, feel good, and have fun shopping.  “We work to be different, better, and special” comments Sloan.  This starts with design elements like Kid to Kid’s signature kid-sized “little pink door” and play area that make it fun for little shoppers too.

For Kid to Kid franchisees, being different includes both product selection and how they get products.  Unlike traditional thrift stores, Kid to Kid racks are stocked with hundreds of quality items in every size. “By paying cash instead of relying on donations, we’re able to offer better products” explains Sloan.  Unlike consignment shops, Kid to Kid pays cash up front, so parents know how much they’ve earned and don’t have to come back to get paid.

“It’s a better way for busy parents to sell their things than trying to do it themselves,” comments Sloan. There’s no picture taking, ad posting, or bargaining with strangers from online sites, so it’s safe and quick and convenient.  Instead of spending days pricing and organizing a yard sale, and spending the weekend manning the sale, parents can clean up their things, bring them into the store and be out within an hour.  It’s better for shoppers too.  Kid to Kid is open every day so they can shop organized racks in air conditioned comfort, while still getting incredible deals.

What makes Kid to Kid special?  According to Sloan, “each item is a one-of-a-kind, with about 50 different brands and several hundred items in each size” – which makes shopping fun.  Items are priced at a fraction of original resale, so everything’s very affordable – which is also fun. “It’s like hunting for treasure when the treasure is easy to find!” adds Sloan.

25 years of success comes with constant changes to adapt and adjust to a changing market place.  “Kids keeps growing and we do too,” explains Sloan.  Kid to Kid stores today are bigger and stocked with or four times more product than 25 years ago.  Select new products supplement the used items.  And the intake and business systems have improved significantly.  But the real focus of helping local families stretch their budget and outfit their kids in style hasn’t changed and will continue for years to come.

About Kid to Kid:  Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country.  On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary.  For more information, visit kidtokid.com.

25 Anniversary_Facebook Profile_Generic As hundreds of retail outlets across the country are shuttering their doors, it’s refreshing to find a franchise concept that’s as sustainable as solar power celebrating 25 years of helping families stretch their budgets.  All day every day, Kid to Kid pays out cash to parents for the things their kids are no longer using. That money goes right back into the local community – not to foreign manufacturers.  Other parents and kids are shopping for toys, clothes, and baby gear at bargain prices.  This creates a community of sharing, where families can conveniently recoup part of the investment they made in outfitting their child and help other neighborhood families outfit their own kids.

“It’s hand-me-downs on steroids” according to franchise founder Shauna Sloan.  “When you sell to Kid to Kid, you not only get paid, but you know that the things your kids loved will go to someone who needs and wants them.”  The child getting the “hand-me-downs” gets to select just the right style and fit, and shop just like they would at the mall.  There’s no second-hand stigma – just affordable clothes and toys for growing kids.

Kid to Kid opened its first store on Black Friday in 1992.  Since then it’s grown into an international franchise with over 100 stores in 4 countries.  But even though it’s an international franchise, the impact of each store is very local.  “We buy and sell millions of items each year – pumping the money for the things we buy right back into the pockets of the families in each community” explains franchise founder Shauna Sloan. What that means is families with a little more disposable income for things like vacations and enriching activities.

Each store is locally owned and operated.  “Our store owners really care about the communities where they live, and know the issues fellow parents are facing,” comments Sloan.  A “Go Bagless” program supports local charities, as does the hundreds of pounds of clothing donated each week to needy families.  They support local sports teams and area schools.  Twice a year, the franchise joins together for charity Fill-a-Bag fundraisers to help build schools in the neediest communities around the world.  Kid to Kid has built 8 schools so far, and raised tens of thousands of dollars for Hurricane Harvey relief.

In the recent years of economic flux and dwindling family resources, the resale shopping option has become more attractive to mainstream shoppers.  “The typical Kid to Kid customer is a college educated Mom, who is savvy enough to stretch her family budget by embracing resale,” explains Sloan.  According to NARTS (National Association of Resale and Thrift Stores), the number of resale shops is growing at the rate of 7% per year.

Brick and mortar resale shops are thriving because shoppers love the convenience of being able touch and feel products and try them on, and bring them home to use immediately. Convenience is also a huge factor.  It’s much faster to look through 300+ items in a size at Kid to Kid than look through online resale sources one page at a time, or to meet someone in a parking lot to exchange goods.

About Kid to Kid:  Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country.  On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary.  For more information, visit kidtokid.com.

25 Anniversary_Facebook Profile_Generic Reduce, Reuse, and Recycle.  These were common buzz words in the early 90’s – even before curbside recycling became the norm, and people learned about their ecological footprint.  Recycling was difficult.  Newspapers had to be taken to remote recycle bins.  Recycling rarely paid – and in fact some communities charged to dump household recycling bins.  When Kid to Kid started paying cash to parents to recycle their gently used kid’s clothing toys and baby gear, it was a truly unique concept.

Fast forward 25 years. Second-hand shopping has become accepted by mainstream America, and embraced as a budget and ecologically friendly way to meet the needs of the entire family.  According to NARTS (National Association of Resale and Thrift Stores), the resale industry is growing by 7% per year, reflecting the estimated number of new stores opening each year.  Kid to Kid has grown into an international children’s resale franchise that recycles millions of items each year in over 100 stores.

The growth of resale is fueled in large part by the public’s increased awareness of recycling.  Eco-aware consumers prefer to purchased recycled goods in order to minimize their impact on the environment.  They also prefer to sell or donate their unwanted things rather than add to the waste stream. With the advent of internet trading on eBay, Craig’s List, and more recently Facebook Marketplace, selling has become easier.  But some find that form of recycling to be too time consuming.

At Kid to Kid, parents receive cash on the spot for the things their kids have outgrown.  They can also shop in air-conditioned comfort from a huge selection of high quality, slightly used replacement items at bargain prices.  “It’s a win-win-win for families” explains franchise founder Shauna Sloan.  They earn money for things their kids aren’t using that we can resell.  They can donate the items that don’t quite meet our standards to local charities and earn a tax deduction.  And they save a huge amount shopping in our stores.”  It’s also a win for the community, as millions of dollars are pumped back into the wallets of the local families who buy, sell, and save.

Today’s consumer is economical and has many shopping choices.  There’s a growing awareness that resale shopping means higher quality for less money – whether that’s on Facebook Marketplace, in a thrift store, or at a resale shop like Kid to Kid.  “Our core customer base is educated, middle income families who recognize quality but love to get a deal” comments Sloan.  “Kid to Kid shoppers are choosing to save on purchases of clothing, toys, and nursery gear so they’ll have money for vacations and enriching activities for their kids.”  Those same customers are fueling the growth of specialty resale shops like Uptown Cheapskate (Kid to Kid’s teen/young adult fashion exchange), consignment furniture shops, and even thrift stores like Goodwill.  And like the growing kids that have enabled 25 years of growth at Kid to Kid, resale has a promising future.

About Kid to Kid:  Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country.  On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary.  For more information, visit kidtokid.com.

 

 

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Salt Lake City, UT: 2017 has been an apocalyptic year for retail with more than 5,000 stores slated to close. Children’s specialty retail has been among the hardest hit sectors of the retail business.  Gymboree closed 350 stores on its way to bankruptcy. Children’s Place plans to close down 300 stores by 2020 as it transitions to online sales. Toys “R” Us abruptly filed for bankruptcy in September.  Amid those failures, success stories are harder to come by.

That makes the Kid to Kid experience atypical, as this children’s resale franchise celebrates its 25th year in business with more than 100 U.S. stores in operation with plenty of future growth. Eight new stores opened in 2017 in Texas, Indiana, Colorado, Georgia, Nevada, and Virginia. Six stores opening in first quarter of 2018 include locations in Pasadena, Texarkana, Grand Rapids, Charleston, Kyle, and Richmond.

Kid to Kid creates a unique shopping experience in boutique-like stores filled with quality merchandise.  Kid to Kid President Shauna Sloan explains that “Kid to Kid provides an in-store experience that can’t be found online. Parents can touch and feel thousands of toys, hundreds of unique items in every size, and test drive a like-new Ergo carrier that’s listed on Amazon for over $100, but priced around $55 at her local Kid to Kid.  A new Mom shopping online can’t try on Gap 1969 Maternity jeans and make sure they fit before she pulls the trigger – let alone buy them for about $12.”

Parents with growing children face substantial and growing expenses.  According to a recent report from the Department of Agriculture, the cost of rearing a child born in 2015 has reached $233,610. To combat those rising expenses, millennial parents are more likely than their parents to cut costs through savvy shopping choices. This trend has led to a surge in resale shopping, through outlets like Facebook Marketplace, online retailers like Thredup, and in-person boutiques like Kid to Kid.  The National Association of Resale and Thrift stores estimates the resale market growth at 7% annually for the next five years.  Now in their 25th year of business, Kid to Kid looks to capitalize on this trend by continuing to offer cash for outgrown children’s clothing, toys, and baby gear. Local stores then resell these pre-screened items at attractive prices.  More than 90% of the product in a Kid to Kid is locally sourced.  This business model is sustainable, green friendly, and best experienced in person.

“We focus on the treasure hunt at Kid to Kid,” says store manager Amy Deal.  “Our shoppers want to get out of the house. They want to hunt for bargains, and they want to experience the local community vibe our store gives to them. That’s something they can’t find online.”

About Kid to Kid:  Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country.  On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary.  For more information, visit kidtokid.com.

Why Less is More : How reducing your child’s toy collection is a positive thing

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Toys, toys, toys! Now more than ever kids have a plethora of toys to choose from. But “toys are not merely playthings.” They are tools for molding children in their development. Toys “form the building blocks for our child’s future, teach our children about the world and about themselves.” Beyond that, they are a means of sending messages and communicating values. Therefore, it is important that parents think about how effective their children’s toys are and what foundation their toys are laying.  (Why Fewer Toys will Benefit Your Kids)

Many child psychologists support the idea that ‘less is more.’ Studies show that fewer toys will benefit children in the following ways: kids learn to be more creative, develop longer attention spans, establish better social skills, learn to take greater care of things, develop a greater love for reading, writing, and art, become more resourceful, argue less with each other, learn perseverance, become less selfish, experience more of nature, learn to find satisfaction outside of the toy store, and live in a cleaner, tidier home.

Objects of play must be simple and safe and allow a child’s’ imagination to flourish. The best toys to assist in healthy development are the ones that allow kids to “fill in the blanks.” Blocks, plain dolls, art sets, musical instruments, balls, household objects, things from nature, etc., allow the child to determine what that object is and how they want to interact with it. The child is empowered to define what the ‘toy’ is and how to play with it.
One main consideration to contemplate when bringing toys home is a toy’s “play value”. Liat James, author of ‘Raising Children’ states that play value is the most important aspect when it comes to toys. In an article from bbc.com, James breaks down the three factors that make a brilliant toy and how to decide what to keep, what to buy, and what to pass on:

  1. Social Value: play that teaches sharing, patience, and healthy social skills
  2. Versatility: toys that can “be” anything
  3. Durability: Long-lasting and safe

To help other parents in their journey of cutting back, share your experiences and ideas by commenting, liking, and sharing!

Topics to get you started:

What’s the most imaginative toy your child has made out of an everyday object? 

What toys do your children love and play with over and over again? 

What art supplies or musical instruments are the best to have in the home?

 

THE WOODLANDS, TX—November 16, 2015—Local business owner Donna Gylling and her staff at The Woodlands Kid to Kid store were honored with the Kid to Kid Store of the Month award for October. Through this award, the Kid to Kid franchise recognizes one of its 115 locations across the United States, Canada, and Portugal for outstanding achievement.

Donna began her store in February 2005 when her two girls were ages 4 and 8. She says she’d always been a big resale shopper, and that she received lots of compliments on the outfits she found for her girls. “People were always surprised when they found out that my kids wore resale clothes,” Donna recalls. “After I opened a Kid to Kid store, my friends would often say, ‘Oh, this is what resale looks like?’”

Kid to Kid of The Woodlands buys an average of 2,200 gently used children’s items per week from the community, paying its customers for their clothes, baby equipment, toys, books, shoes, and maternity wear. The store then sells these items at up to 70% off of their original retail prices. By helping parents and grandparents recycle their kids’ outgrown stuff, Kid to Kid of The Woodlands provides value to those who sell and to those who shop for their growing kids. In addition, this reduces the amount of waste in the community.

Over the last decade, Donna raised her family as she built a successful store. “My work never gets boring,” Donna reflects. “It really surprises me that even after ten and a half years, every day is something new.” Owning a store is hard work, she says, but it gives her the flexibility to actively participate in her daughters’ lives. She is grateful for a fantastic staff that shares her vision for providing excellent customer service. “The staff here truly wants to provide the best for our customers. We work to offer our community an experience that can’t be found anywhere else, and our staff does a fantastic job.” Remarkably, the first employee Donna hired at Kid to Kid is still faithfully working in her store. Donna and her team are thrilled to be awarded the Kid to Kid Store of the Month.

To learn more about Kid to Kid of The Woodlands, visit www.kidtokid.com/thewoodlands or find them on Facebook.

 

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PITTSBURGH, PA—October 15, 2015—Local business owners Whitney and Mary Jo Hayes, along with their staff at the Pittsburgh Kid to Kid store, were honored this month with the Kid to Kid Store of the Month award. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its 112 locations across the United States, Canada, and Portugal. Although the Pittsburgh Kid to Kid has only been open for less than a year, it is already proving to be a great success for the community it serves.

When asked what factors contributed to the store’s success, Whitney responded that first and foremost it has been “hard work.” The Kid to Kid store in Pittsburgh buys an average of 459 gently used items each day from the community, paying its customers more than $20,000 on average each month for their children’s clothes, baby equipment, toys, books, shoes, and maternity wear. The store then turns around and sells these items at up to 70% off of their original retail prices. By helping parents and grandparents recycle their outgrown kids stuff, Kid to Kid of Pittsburgh provides value both to those who sell and to those who shop for their growing kids as it reduces the amount of waste in the community.

Whitney and Mary Jo are creating a customer experience that is driving positive feedback from those they serve. One customer, upon first interacting with Whitney in the store, stated that she “could not have been nicer or more helpful.” Another customer, after trying out the store for a few months, concluded, “I must say I have never been disappointed… I’ve bought over $600 worth of [clothes] for under $65.” In addition, the Hayes have built a fantastic team. According to one customer, “The staff is so friendly, which makes the experience of shopping 10 times better… I don’t think I can say one bad thing about this place!” The store’s clientele is not failing to notice the store’s key strengths in providing service and driving value.

To learn more about Kid to Kid of Pittsburgh, visit www.kidtokid.com/pittsburgh or find them on Facebook.

 

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This month, the Kid to Kid franchise awarded the August Store of the Month designation to Dustin and Mandy Taylor, owners of the St. George Kid to Kid. Through the Store of the Month award, the franchise recognizes particular excellence demonstrated by one of its 112 locations across the United States, Canada, and Portugal. During the month of August, the St. George Kid to Kid showed an impressive sales increase for a tenured Kid to Kid store, as well as a 38% increase in the number of items it purchased from parents in the local community.

Kid to Kid buys and sells gently used children’s items, such as clothing, shoes, toys, books, and baby equipment, as well as maternity apparel. According to the Taylors, what their customers love most about the store is that they can purchase great items in like-new condition that are otherwise unavailable in St. George. “There are not a lot of places to shop in St. George,” says Mandy, “so usually you have to shop online or drive to Las Vegas [to buy specialty children’s items]. Many parents get these items outside of St. George, use them a few times, and then bring them to us—making our store a place where people can see and feel the items before they buy them.” Snow boots, for example, are a great selling item at Kid to Kid, because it’s one of the few places in St. George where parents can bring their kids to actually try on the boots before they buy them.

Nine years ago, Dustin and Mandy hadn’t even considered owning a children’s store. They were looking into opening an assisted living business, and came across Kid to Kid in a list of businesses for sale in the area. What attracted them most to the business, according to Dustin, was the recycle aspect—the  sustainability and waste reduction were what convinced him to buy the store. “The Deseret Industries store refers people to us for the things like baby equipment that they would throw away,” Mandy adds, “so it’s nice to keep that out of the waste, and help somebody buy it who couldn’t otherwise afford it.”

On top of benefiting parents who shop and sell, the St. George Kid to Kid does a lot to serve in its community. The store gives clothes it can’t sell to the IHC Foundation, and it donates to the local YMCA and the Children’s Museum each time customers choose not to take a bag with their purchase. It also donates resources to support Meals on Wheels for pets, the Parent Teacher Association, and local schools. According to a member of Kid to Kid’s advisory board, “Dustin and Mandy are very aware of what’s happening in their community and are constantly looking for ways to be involved in areas that will make a difference.”

The Taylors attributed the success of their store to their fantastic staff, who they said are constantly willing to go above and beyond the call of duty, and to their diverse product offering.  “Even moms who typically don’t shop resale will come into our store simply because they know Kid to Kid has the best bow selection in town,” explains Mandy.  They offer much more than just used clothes, and have quite an impressive selection of new items, including hair accessories and toys.

To learn more about Kid to Kid of St. George, visit www.kidtokid.com/stgeorge or find them on Facebook.

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