Amy Lasher and the Kid to Kid team in Madison County received the December Store of the Month award from the Kid to Kid Franchise System. They were selected from 118 Kid to Kid franchisees across the United States, Canada, and in Europe because of a consistent pattern of growth through the year, and especially in the month of December where sales increased 11%, and the amount of product purchased from parents in the community increased by 56%.
Kid to Kid buys and sells gently used children’s and maternity products. According to franchise founder Shauna Sloan, “This store is a terrific example of how communities are embracing the resale concept. Parents love to save money, and the Madison County team has really stepped up their game in providing a rewarding resale experience.”
“Amy Lasher is an inspiring franchisee and store owner” adds Sloan. Amy and her husband Ron have four growing children. He runs the local Dairy Queen. Amy is responsible for the Kid to Kid store. Although she’s not defined by her disability, Amy had a serious strep infection following a tonsillectomy that required her to use a wheelchair or scooter for several years. But that hasn’t slowed her resolve. She handles most of the manager responsibilities, and relies on her team to do a lot of the heavy lifting as she continues her recovery and builds endurance standing and walking.
Amy’s background is in the restaurant industry. She’s able to apply the things she learned there to her Kid to Kid store. “There are a lot of similarities. We need to provide a consistent customer experience with a small staff, handle rushes, and move through a lot of product in a short time” explains Amy. At Kid to Kid, the rushes come when several parents bring product in at once to be appraised. They earn cash on the spot for the things the store can purchase. “We try to get through it as quickly as possible – ideally before they’ve finished shopping for treasures in the store” she explains. “We’ve seen a significant increase in the number of sellers who choose to take their payment in store credit instead of cash. They earn 20% more, and they’re finding replacements in our store that make it much more affordable to raise kids.”
Admitting that “A year later, we’re just way better,” Brent Feilders, owner of the Mississauga Canada Kid to Kid store, proudly accepted the December 2016 Store of the Month award for the Kid to Kid franchise. His store was selected from over 100 Kid to Kid Franchise locations in the US, Portugal, and Canada in large part because of the huge increases that the store has experienced. They celebrated their first anniversary in August, and continue to see tremendous increases in both buying and selling as more and more shoppers are discovering the value of resale at Kid to Kid.
Feilders shopped for resale bargains for his own children before bringing the Kid to Kid franchise to Canada. As a Dad, shopper, and businessman, he saw a huge opportunity. “I liked the value, but not the experience of shopping other local children’s resale stores. They are crowded, cluttered, and hard to shop,” commented Feilders. “I wanted to create a completely different resale shopping experience – and found it at Kid to Kid.” The Mississauga Kid to Kid store is beautiful and spacious — with wide aisles, and organized racks and shelves filled with carefully screened, quality products. The prices are fabulous — up to 70% off retail – saving families hundreds, or even thousands of dollars over buying new. It even has a play area where kids can hang out and play while Mom and Dad shop.
Kid to Kid serves the community in many ways. ““We buy and sell pretty much everything that kids wear, use, and play with – as long as it’s clean, current, and safe,” explains Feilders. “Like Uber and Air BnB, we promote a sharing community – allowing families to pass on the things they aren’t using to another child who needs it – and get paid in the process.” Kid to Kid pays families to recycle their quality clothes, toys, and baby gear. This in turn benefits the environment, as well as putting money back into the pockets of people within the community. They also donate hundreds of pounds of product that doesn’t meet their buying criteria each week to local charities.
ALPHARETTA, GA —January 24, 2016— Kid to Kid in Alpharetta, owned by husband and wife Wendell and Amy McCleary, was recently honored with the Kid to Kid Store of the Month award for November 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal.
The McClearys opened their store in the Alpharetta community two and a half years ago and have seen remarkable growth. From 2015 to 2016, they experienced a 16% increase in sales. They credit their success on having a wonderful core staff and buying and selling quality product. They buy and sell from hundreds of families each week and keep their store filled with the best things kids outgrow.
When asked about the store’s success, their franchise support representative Edward Chambers said, “Kid to Kid Alpharetta has made some great strides this year, making a conscious effort to keep racks full of great product. Although it has taken time and dedication from them and their team, it has been well worth the effort.” Chambers also commented, “It’s not hard to see why Alpharetta was chosen as Store of the Month. Amy and Wendell push their team to work hard even when they may be short staffed or when they have a busy day. They take these days in stride and stand tired, but victorious at the end of the month.”
Amy and Wendell’s hard work and diligence have proved great success. They, along with their staff, look forward to an even greater 2017 and look forward to continuing to impact the community for years to come.
BOSSIER CITY, LA —December 29, 2016— Kid to Kid in Bossier City, owned by mother and daughter team Shannon Linton and Ashlie Hill, was recently awarded Store of the Month honors for October 2016. Their store was selected by the corporate franchisee advisory board from over 100 Kid to Kid Stores across the United States, Canada, Portugal and Spain.
The duo opened the store less than a year ago and have had remarkable success. Amy Lofgreen, their franchise support representative, credits their success to their consistency in applying good management practices. “The sales they have been seeing are the result of a concerted effort for months to build teams and leaders to make it possible to keep store racks filled in such a big location,” said Lofgreen.
Shannon and Ashlie focus heavily on training their store team members on correct procedures, making sure every team member follows through and does things the right way. They involve their store managers in franchise support calls to ensure they are prepared to take on important responsibilities.
The team is excited to continue the tradition of saving families money for years to come. Their hard work and diligence have proved great success over the past year, funneling a valuable resource back to the Bossier City community.
SALT LAKE CITY, UT— October 24, 2016— The Kid to Kid Franchise Advisory Board has awarded its September Store of the Month honors to Kid to Kid of Salt Lake City, managed by a team led by local resident Brighton Sloan. The Salt Lake store was selected from more than 100 Kid to Kid stores across the United States, Canada and Portugal.
One of eleven Kid to Kid stores in Utah, the Salt Lake store has experienced significant growth– with sales up 32% in September. The reason? “It’s the management,” states the store’s corporate support representative, Tina Zaharias. “When Brighton Sloan took over store management a year ago, there were many changes that needed to be made in day to day operations. She diligently follows the systems designed by the franchise to help stores be successful, and it’s paying off.” Zaharias also mentioned that Ms. Sloan significantly increased the amount of product purchased from local parents, providing more selection for shoppers. “She emphasizes the customer experience, merchandising, social media posts, and strategies for getting inventory in the door, on the floor and out of the store.”
In addition to focusing on their own store’s success, Sloan and her team have demonstrated their commitment to helping the franchise by assisting in training the newest franchisees. The store serves as a franchise flagship store and new franchisee training center, where new owners come to learn the ins and outs of running their own store.
Sloan and her team look forward to continuing to impact the community and new franchisees for years to come. They buy and sell gently used kid’s items year round – offering cash or 20% more in-store credit. Their store is located at 675 East 2100 South in Salt Lake City.
CHATTANOOGA, TN—September 21, 2016— Kid to Kid in Chattanooga, owned by mother and son, Lyn and Justin Shepherd, has been awarded Store of the Month for August 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal. As one of three Kid to Kid stores in Tennessee, Kid to Kid Chattanooga has experienced significant growth– with sales up 16% in August and 21% year-over-year.
One of the reasons for the store’s continued success is their community outreach and involvement. Lyn and Justin are involved in many efforts, including social media. “We have done frequent posts that include videos, slideshows, contests and even goofy staff photos,” said Lyn. Their fans and customers are noticing. The store recently advertised their annual Costume Event on their Facebook page and hundreds of customers came out. A live stream video was also shared on their page during the event.
When asked about the store’s success, Lyn said, “Our store is dedicated to showing love to our community. We have been involved in many community events from schools, foster care, military, and most recently to raise some money for fire relief. Our prayer is that we make a difference in the lives of those we meet.”
The Shepherds have been making a difference. Though miles away, they stepped up to help their former community in California when tragedy struck recently. A wildfire spread through the small area of Lower Lake affecting more than 300 residents, many without insurance. Last week Kid to Kid Chattanooga donated 10% of their store’s sales to those affected.
Lyn and Justin look forward to continuing to impact the community in the future and are grateful to be honored as store of the month. “We are thrilled to receive this honor. Though we are small, this team works together to keep improving,” said Lyn.
About Kid to Kid and Uptown Cheapskate
For over 23 years, BaseCamp Franchising has been a leader in the resale franchise industry. Kid to Kid and Uptown Cheapskate, both registered trademarks of BaseCamp Franchising, buy and sell gently-used yet fashionable clothes, shoes, gear and accessories. With 50 Uptown Cheapskate stores and 120 Kid to Kid franchise stores throughout the U.S., Portugal, and Canada, BaseCamp Franchising provides convenient locations where customers are financially and emotionally rewarded as they recycle their best items. BaseCamp Franchising is located in Salt Lake City, Utah. For more information about BaseCamp Franchising, call 801-359-0071. You may also visit www.basecampfranchising.com.
CHANDLER, AZ—August 15, 2016— Kid to Kid in Chandler, owned by local entrepreneur Erica Gentile, was awarded Store of the Month for July 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, Portugal and Spain. As the youngest of six stores in the Arizona market, Kid to Kid Chandler has demonstrated consistently strong growth, with July sales up an impressive 16.2 percent.
It’s no secret, according to Erica’s franchise support representative, that the success of the store is due in large part to her consistently applying good management practices. She has been focusing on improving processes and training her team in efficiency for an entire year—something that will come in handy as she takes time off in November for maternity leave. “Erica really focuses on keeping the racks full so customers always have a great selection. She has worked hard to understand what is going on in her store by analyzing numbers – a process that as a math major she truly enjoys,” said her support representative.
Erica’s constant focus on the customer experience has contributed to her growing sales numbers each day. A favorite activity is handing out cups of water to overheated customers. The positive comments really help to build staff morale, even as they’re making customers happy in the 100+ degree heat. Thanks to her team’s focus on a good customer experience and maintaining a great selection of product, customers keep coming back. “At our last meeting we joked about ‘slow season’, because it was never slow,” Erica said.
Erica opened her first Kid to Kid store in Gilbert in 2011, and after two years of steady gains, she opened her Chandler store in 2013. “Erica is an amazing owner,” said Kid to Kid founder, Shauna Sloan, “I love that she is open to change. After analyzing her store reports, she made some changes and is seeing the results.”
LAKE WORTH, TX—July 13, 2016— The Kid to Kid franchise system awarded the June 2016 Store of the Month designation to Kid to Kid in Lake Worth, owned by local entrepreneur Misti McCay. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal. Kid to Kid Lake Worth saw a sales increase of 61 percent in June, the culmination of 10 straight months of significant increases since Misti took over ownership of the store last August.
When asked the secret to her success, Misti didn’t hesitate, “customer service.” The friendly staff, led by manager Lindsey has created a whole new atmosphere. Because of improvements to their operational systems (proven to work in Misti’s original Fort Worth Kid to Kid location) they are seeing much higher return rates for customers that both shop and sell to the store.
But it wasn’t just one thing that made the difference. “We changed everything!” Misti said. “From music, to larger racks and store layout, and even scents, we totally transformed the store. Customers tell us every day how much better the shopping experience is now,” said Misti. She attributed many of the successful changes to the support of BaseCamp Franchising, Kid to Kid’s parent company.
Misti purchased her first Kid to Kid location in 2001 in Fort Worth, and after years of steady growth, she jumped at the opportunity to purchase the struggling Lake Worth store when it became available last summer. “I saw a need in the area and knew the Lake Worth store had potential,” she said. “It just needed the right people and systems, and I knew I could provide that to make a difference.” She did just that. With the help of her impressive team, the store is turning a profit in less than a year. “My staff is so wonderful – we’re like a family, and working with them is the best part about running this business,” she said.
“Misti has worked hard to turn around the negative perception of the Lake Worth store,” said Kid to Kid founder, Shauna Sloan. “We are really amazed at the positive changes she’s implemented and share our happiness with her success.”
As a mom of twins, Misti knows first-hand the value a store like Kid to Kid can bring to a community. She purchased her first Kid to Kid after frequently shopping and selling there for her then toddlers. “I just love the buy and sell concept,” she said. Now 14 years later, she’s running two thriving stores that serve thousands of families in her community.
ROCHESTER, NY—June 23, 2016— Kid to Kid in Rochester, owned by local entrepreneur Lena Golubkov, was awarded Store of the Month for May 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal. Kid to Kid Rochester saw a sales increase of 13 percent in May, as well as 17 percent more customers.
When asked the secret to her success, Lena didn’t hesitate. “I just follow the franchise system,” she said. Each month she diligently reads the priorities recommended by BaseCamp Franchising, Kid to Kid’s parent company, and does her best to follow them. “It really works. My store isn’t perfect, but with BaseCamp’s help, I’m always improving.”
Having immigrated from Ukraine 26 years ago with $180 in her pocket and a desire for a better life, Lena’s is a true “American Dream” story. She worked any job she could find, from landscaping to cleaning, and eventually saved enough money to open a spa/salon. Eventually, the Kid to Kid franchise caught her eye. “I loved the concept, and after meeting Kid to Kid founders Brent and Shauna Sloan, I was really impressed with their intelligence and how they built the businesses. I knew I wanted to own a Kid to Kid.”
When she purchased her Rochester Kid to Kid location in 2011, she had developed the skills needed to provide outstanding customer service and a great product selection. “Lena is an outstanding example of tenacity in entrepreneurship, having overcome many personal challenges to create a better life through store ownership,” said Shauna Sloan.
“Owning a Kid to Kid is hard work, but I love it,” Lena said. The store saw huge gains in May by placing an added emphasis on organization and inventory. With an improved product selection, customers were able to find exactly what they wanted, resulting in higher sales for the store.
As much as Lena loves the business aspect of running her store, her favorite part of owning a Kid to Kid is the children. “I just love being able to watch them grow. It feels so rewarding to provide this amazing service to families so they can afford nice things and improve their lives,” she said.
About Kid to Kid and Uptown Cheapskate
For over 23 years, BaseCamp Franchising has been a leader in the resale franchise industry. Kid to Kid and Uptown Cheapskate, both registered trademarks of BaseCamp Franchising, buy and sell gently-used yet fashionable clothes, shoes, gear and accessories. With 45 Uptown Cheapskate stores and 110 Kid to Kid franchise stores throughout the U.S., Portugal, and Canada, Basecamp Franchising provides convenient locations where customers are financially and emotionally rewarded as they recycle their best items. BaseCamp Franchising is located in Salt Lake City, Utah. For more information about BaseCamp Franchising, call 801-359-0071. You may also visit www.basecampfranchising.com.
AUSTIN, TX—May 12, 2016—The Kid to Kid Franchise System has awarded Store of the Month honors to Kid to Kid in north Austin, TX. This store was selected from over 100 Kid to Kid franchise stores in the US, Canada, and Portugal to win this special recognition based on store growth and noteworthy achievement.
Kid to Kid is a resale franchise that pays families cash for the nice things their kids have outgrown. The store sells these items as well as brand-new product at highly affordable prices. The Kid to Kid Austin store has been open since 2003 and has been well-received in the north Austin community.
In the month of April, Kid to Kid Austin was in the top ten for Kid to Kid sales. The store’s number of buys from community members increased significantly during the month as well.
One of the most notable achievements for the store during April was the impressive success of their charity-driven Fill-A-Bag Sale. The Kid to Kid Charity Fill-A-Bag Sale is a popular Kid to Kid sale nation-wide that is100% donation-based. Shoppers are asked to make a $15 or $10 donation in exchange for the purchase of a Charity Sale bag, which they can then stuff and fill with as much specially-marked product as possible. Customers who attend this sale can expect to walk away with an amazing haul of clothing, toys and more—and feel good about also making a contribution to charity.
Anna Kudlek—individual owner of Kid to Kid Austin—played a key role in the success of this most recent charity event. She invited members of the community, from organizations like Austin Restoration Ministries, to volunteer at the Charity Sale. Together, volunteers and Kid to Kid employees worked for three days to get all the product sorted and organized in order to make the shopping experience easy for Charity Sale customers. Kudlek additionally worked to promote the charity event on social media—announcing the 160 containers of Fill-A-Bag product, thanking the 300 + vendors who donated the product, and posting the amount of funds raised in real-time.
The end result of the Kid to Kid Charity Fill-A-Bag sale was a donation amount of $2,366 to the charity organization BuildOn. This significant contribution will go towards a larger sum that Kid to Kid and Uptown Cheapskate stores across the nation are raising to build schools in impoverished communities around the world. The funds the team has raised so far are the highest yet-recorded, and the franchise team is thrilled to have already built three new schools. You can see the overall progress of the Kid to Kid and Uptown Cheapskate franchise charity team here: https://act.buildon.org/fundraise/team?ftid=44304.
Kid to Kid Austin is looking forward to holding another Charity Fill-A-Bag Sale in 6 months’ time. Until then, and like always, they are buying gently-used kids’ toys, clothes, shoes, and maternity wear—and selling popular brands at up to 70 % less than retail.
For more information on Kid to Kid Austin, visit the store website or follow Kid to Kid Austin on Facebook for frequent updates, photos, and product postings in the store. For Kid to Kid franchise information and how you can become a store owner, visit the Franchise Opportunity page.