As hundreds of retail outlets across the country are shuttering their doors, it’s refreshing to find a franchise concept that’s as sustainable as solar power celebrating 25 years of helping families stretch their budgets. All day every day, Kid to Kid pays out cash to parents for the things their kids are no longer using. That money goes right back into the local community – not to foreign manufacturers. Other parents and kids are shopping for toys, clothes, and baby gear at bargain prices. This creates a community of sharing, where families can conveniently recoup part of the investment they made in outfitting their child and help other neighborhood families outfit their own kids.
“It’s hand-me-downs on steroids” according to franchise founder Shauna Sloan. “When you sell to Kid to Kid, you not only get paid, but you know that the things your kids loved will go to someone who needs and wants them.” The child getting the “hand-me-downs” gets to select just the right style and fit, and shop just like they would at the mall. There’s no second-hand stigma – just affordable clothes and toys for growing kids.
Kid to Kid opened its first store on Black Friday in 1992. Since then it’s grown into an international franchise with over 100 stores in 4 countries. But even though it’s an international franchise, the impact of each store is very local. “We buy and sell millions of items each year – pumping the money for the things we buy right back into the pockets of the families in each community” explains franchise founder Shauna Sloan. What that means is families with a little more disposable income for things like vacations and enriching activities.
Each store is locally owned and operated. “Our store owners really care about the communities where they live, and know the issues fellow parents are facing,” comments Sloan. A “Go Bagless” program supports local charities, as does the hundreds of pounds of clothing donated each week to needy families. They support local sports teams and area schools. Twice a year, the franchise joins together for charity Fill-a-Bag fundraisers to help build schools in the neediest communities around the world. Kid to Kid has built 8 schools so far, and raised tens of thousands of dollars for Hurricane Harvey relief.
In the recent years of economic flux and dwindling family resources, the resale shopping option has become more attractive to mainstream shoppers. “The typical Kid to Kid customer is a college educated Mom, who is savvy enough to stretch her family budget by embracing resale,” explains Sloan. According to NARTS (National Association of Resale and Thrift Stores), the number of resale shops is growing at the rate of 7% per year.
Brick and mortar resale shops are thriving because shoppers love the convenience of being able touch and feel products and try them on, and bring them home to use immediately. Convenience is also a huge factor. It’s much faster to look through 300+ items in a size at Kid to Kid than look through online resale sources one page at a time, or to meet someone in a parking lot to exchange goods.
About Kid to Kid: Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country. On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary. For more information, visit kidtokid.com.