With today’s economy challenging the profits of many small business owners and retail shops, BaseCamp Franchising rewards its franchisees for innovative ideas. At the BaseCamp Annual Meeting held recently in Salt Lake City, Andy and Margie Gelernter were presented with the Innovation Award. This achievement celebrates the contribution that franchisees make to bettering the system.
“With the rising costs of labor and rent, small business owners need to constantly look for ways to improve processes and decrease costs,” explains BaseCamp founder Shauna Sloan. “That’s one reason why innovation from the folks who are in their stores every day is such an important benefit of being in a franchise company.”
The Gelernters are multi-unit and multi-concept franchisees with BaseCamp, and are constantly looking for ways to improve their Georgia-based stores.
Margie Gelernter observes, “I’m always thinking of different ways to make people’s jobs a little easier and to reach the masses. Overwhelmingly, communication is key. When we opened our second store, we realized we weren’t going to be able to be in both locations all the time, so we knew we needed to have strong communication with our team and with our customers.”
BaseCamp Franchising is the parent company of Kid to Kid and Uptown Cheapskate, sister companies focused on recycling gently used kids’ items and young adult fashions.
“Our company values state that we are better together, we are innovative, and we are fair,” explains Sloan. “When Andy and Margie Gelernter came to me with an idea to automate the physical inventory process and save money, it was carefully considered.”
After discussing it with the technical team, BaseCamp made the decision to incorporate the idea and reprogram its inventory management system, allowing each franchisee to save thousands of dollars annually. This represents significant benefit to the franchise because those savings can benefit all 150+ stores at both Kid to Kid and Uptown Cheapskate.
“Though I’m always thinking ahead, I don’t consider myself entrepreneurial at all,” notes Gelernter. “I thought about opening a resale store on my own before finding Kid to Kid, but choosing a franchise was the best decision we ever made. I have found that the structure and the system enable us and I feel that my voice is heard. We’ve made sure our own store is an environment where people feel like they can contribute.”