Reduce, Reuse, and Recycle. These were common buzz words in the early 90’s – even before curbside recycling became the norm, and people learned about their ecological footprint. Recycling was difficult. Newspapers had to be taken to remote recycle bins. Recycling rarely paid – and in fact some communities charged to dump household recycling bins. When Kid to Kid started paying cash to parents to recycle their gently used kid’s clothing toys and baby gear, it was a truly unique concept.
Fast forward 25 years. Second-hand shopping has become accepted by mainstream America, and embraced as a budget and ecologically friendly way to meet the needs of the entire family. According to NARTS (National Association of Resale and Thrift Stores), the resale industry is growing by 7% per year, reflecting the estimated number of new stores opening each year. Kid to Kid has grown into an international children’s resale franchise that recycles millions of items each year in over 100 stores.
The growth of resale is fueled in large part by the public’s increased awareness of recycling. Eco-aware consumers prefer to purchased recycled goods in order to minimize their impact on the environment. They also prefer to sell or donate their unwanted things rather than add to the waste stream. With the advent of internet trading on eBay, Craig’s List, and more recently Facebook Marketplace, selling has become easier. But some find that form of recycling to be too time consuming.
At Kid to Kid, parents receive cash on the spot for the things their kids have outgrown. They can also shop in air-conditioned comfort from a huge selection of high quality, slightly used replacement items at bargain prices. “It’s a win-win-win for families” explains franchise founder Shauna Sloan. They earn money for things their kids aren’t using that we can resell. They can donate the items that don’t quite meet our standards to local charities and earn a tax deduction. And they save a huge amount shopping in our stores.” It’s also a win for the community, as millions of dollars are pumped back into the wallets of the local families who buy, sell, and save.
Today’s consumer is economical and has many shopping choices. There’s a growing awareness that resale shopping means higher quality for less money – whether that’s on Facebook Marketplace, in a thrift store, or at a resale shop like Kid to Kid. “Our core customer base is educated, middle income families who recognize quality but love to get a deal” comments Sloan. “Kid to Kid shoppers are choosing to save on purchases of clothing, toys, and nursery gear so they’ll have money for vacations and enriching activities for their kids.” Those same customers are fueling the growth of specialty resale shops like Uptown Cheapskate (Kid to Kid’s teen/young adult fashion exchange), consignment furniture shops, and even thrift stores like Goodwill. And like the growing kids that have enabled 25 years of growth at Kid to Kid, resale has a promising future.
About Kid to Kid: Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country. On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary. For more information, visit kidtokid.com.