Amy Lasher and the Kid to Kid team in Madison County received the December Store of the Month award from the Kid to Kid Franchise System. They were selected from 118 Kid to Kid franchisees across the United States, Canada, and in Europe because of a consistent pattern of growth through the year, and especially in the month of December where sales increased 11%, and the amount of product purchased from parents in the community increased by 56%.
Kid to Kid buys and sells gently used children’s and maternity products. According to franchise founder Shauna Sloan, “This store is a terrific example of how communities are embracing the resale concept. Parents love to save money, and the Madison County team has really stepped up their game in providing a rewarding resale experience.”
“Amy Lasher is an inspiring franchisee and store owner” adds Sloan. Amy and her husband Ron have four growing children. He runs the local Dairy Queen. Amy is responsible for the Kid to Kid store. Although she’s not defined by her disability, Amy had a serious strep infection following a tonsillectomy that required her to use a wheelchair or scooter for several years. But that hasn’t slowed her resolve. She handles most of the manager responsibilities, and relies on her team to do a lot of the heavy lifting as she continues her recovery and builds endurance standing and walking.
Amy’s background is in the restaurant industry. She’s able to apply the things she learned there to her Kid to Kid store. “There are a lot of similarities. We need to provide a consistent customer experience with a small staff, handle rushes, and move through a lot of product in a short time” explains Amy. At Kid to Kid, the rushes come when several parents bring product in at once to be appraised. They earn cash on the spot for the things the store can purchase. “We try to get through it as quickly as possible – ideally before they’ve finished shopping for treasures in the store” she explains. “We’ve seen a significant increase in the number of sellers who choose to take their payment in store credit instead of cash. They earn 20% more, and they’re finding replacements in our store that make it much more affordable to raise kids.”