With today’s economy challenging the profits of many small business owners and retail shops, BaseCamp Franchising rewards its franchisees for innovative ideas. At the BaseCamp Annual Meeting held recently in Salt Lake City, Andy and Margie Gelernter were presented with the Innovation Award. This achievement celebrates the contribution that franchisees make to bettering the system.
“With the rising costs of labor and rent, small business owners need to constantly look for ways to improve processes and decrease costs,” explains BaseCamp founder Shauna Sloan. “That’s one reason why innovation from the folks who are in their stores every day is such an important benefit of being in a franchise company.”
The Gelernters are multi-unit and multi-concept franchisees with BaseCamp, and are constantly looking for ways to improve their Georgia-based stores.
Margie Gelernter observes, “I’m always thinking of different ways to make people’s jobs a little easier and to reach the masses. Overwhelmingly, communication is key. When we opened our second store, we realized we weren’t going to be able to be in both locations all the time, so we knew we needed to have strong communication with our team and with our customers.”
BaseCamp Franchising is the parent company of Kid to Kid and Uptown Cheapskate, sister companies focused on recycling gently used kids’ items and young adult fashions.
“Our company values state that we are better together, we are innovative, and we are fair,” explains Sloan. “When Andy and Margie Gelernter came to me with an idea to automate the physical inventory process and save money, it was carefully considered.”
After discussing it with the technical team, BaseCamp made the decision to incorporate the idea and reprogram its inventory management system, allowing each franchisee to save thousands of dollars annually. This represents significant benefit to the franchise because those savings can benefit all 150+ stores at both Kid to Kid and Uptown Cheapskate.
“Though I’m always thinking ahead, I don’t consider myself entrepreneurial at all,” notes Gelernter. “I thought about opening a resale store on my own before finding Kid to Kid, but choosing a franchise was the best decision we ever made. I have found that the structure and the system enable us and I feel that my voice is heard. We’ve made sure our own store is an environment where people feel like they can contribute.”
Recently, Kid to Kid in Bossier City, Louisiana won the national award for Kid to Kid Grand Opening of the Year. Recognized for this achievement at the company’s annual meeting in Salt Lake City, franchisee Shannon Linton drew from her experience of opening an Uptown Cheapskate store to make this kickoff a strong success.
“Having already opened an Uptown Cheapskate helped me,” Linton explained. “I learned from that experience and I had a great deal of help from others. We had our full staff there, complete with a ribbon cutting by the mayor and a big event for the community.”
The Grand Opening event also included face painting, grilled cheese sandwiches provided by a local restaurant, and appearances by Despicable Me characters to entertain guests and their families.
“The most rewarding aspect of this award is that we are in a small town,” said Linton. “I feel like we are really contributing to our community. We employ 50 people between our Uptown Cheapskate and Kid to Kid stores. We are also contributing through the recycling and donating of the clothing that comes to our locations.”
The new Kid to Kid store in Bossier City holds almost 12,000 square feet of inventory. The store buys and sells gently used children’s goods and maternity wear, and donates items it does not sell to local charities. Said Linton, “We’re not in a really large town, but we get lots of recognition for being the go-to shopping place for kid’s items.”
Recently, Kid to Kid in Rockville, New York won the national award for Kid to Kid Store of the Year. Franchisee Leily Kiani was recognized for this achievement at the company’s annual meeting in Salt Lake City and she attributes a great deal of her success to her surrounding community of employees and customers.
“My employees work my store as if it’s their own store,” Kiani explains. “And I have to thank the customers too. We are in a fabulous area and customers want to be green, they want to recycle, and they want to sell and buy great product.”
Kiani describes the Rockville population as a mix of many cultures. With a sizable number of military and government employees, the city represents a strong international community including Spanish, German, Persian, French, and Philippino populations. Kiana decided to open a Kid to Kid in 2013 after seeing a need in her community for a better type of consignment model.
“I was introduced to the Kid to Kid franchise while I was writing a business plan to open a small consignment shop,” Kiani says. “I felt that there was a need for it to be done better in this area. I wanted to do more volume and take on more product. This was far beyond what I had ever dreamed.”
After receiving the Kid to Kid Store of the Year Award, she celebrated by going out to dinner and sharing the news with her staff back home.
Kiani notes, “I truly wish my manager had been there. 4-5 of them have been there since the beginning. They deserve this more than I do and they know their stuff!”
SALT LAKE CITY, UT— (March 20, 2017) — Kid to Kid and Uptown Cheapskate stores across the U.S. are gathering clothing donations for their 5th Charity Fill-A-Bag Event to build primary schools in underprivileged communities.
Kid to Kid and Uptown Cheapskate recycle clothing and accessories by paying cash for gently-used items, and sell them at prices that are up to 80% off original retail value.
Each store screens incoming inventory for quality and style to ensure a good product mix. Periodically, stores may receive clothing that does not fit their buying criteria. This may be due to the style not aligning with the current season or ample stock in a particular category. In these cases, store owners facilitate the donation of clothing to various local charities and philanthropic organizations throughout the year.
Once a year, the Charity Fill-A-Bag Event pools the best of this donated clothing for a one-day sale. For $10 or $15, shoppers at Kid to Kid and Uptown Cheapskate can fill a large shopping bag with as much donated clothing as they can fit. All proceeds from the event go to BuildOn, an international nonprofit organization that builds schools in developing countries.
With the money raised by successful Charity Fill-A-Bag Events over the last three years, Kid to Kid and Uptown Cheapskate have built seven total schools in underprivileged communities in Mali, Nicaragua, Senegal, Haiti, Malawi and Burkina Faso. Store owners and customers look forward to the 2017’s Fill-A-Bag event and have opened a survey so that customers can decide where the next school will be built. The Charity Fill-A-Bag Event will take place at the end of April. Shoppers are encouraged to come early for the best selection as Fill-A-Bag merchandise sells very quickly.
About Kid to Kid and Uptown Cheapskate
Kid to Kid and Uptown Cheapskate are national franchises that buy and sell gently used children’s goods and adult clothing in an upscale environment. With over 160 locations throughout the U.S., each Kid to Kid and Uptown Cheapskate store provides a convenient place where families are financially and emotionally rewarded as they recycle their best items. Kid to Kid and Uptown Cheapskate are registered trademarks of BaseCamp Franchising located in Salt Lake City, Utah. For more information about Kid to Kid and Uptown Cheapskate, call 801-359-0071 or visit www.basecampfranchising.com.
Admitting that “A year later, we’re just way better,” Brent Feilders, owner of the Mississauga Canada Kid to Kid store, proudly accepted the December 2016 Store of the Month award for the Kid to Kid franchise. His store was selected from over 100 Kid to Kid Franchise locations in the US, Portugal, and Canada in large part because of the huge increases that the store has experienced. They celebrated their first anniversary in August, and continue to see tremendous increases in both buying and selling as more and more shoppers are discovering the value of resale at Kid to Kid.
Feilders shopped for resale bargains for his own children before bringing the Kid to Kid franchise to Canada. As a Dad, shopper, and businessman, he saw a huge opportunity. “I liked the value, but not the experience of shopping other local children’s resale stores. They are crowded, cluttered, and hard to shop,” commented Feilders. “I wanted to create a completely different resale shopping experience – and found it at Kid to Kid.” The Mississauga Kid to Kid store is beautiful and spacious — with wide aisles, and organized racks and shelves filled with carefully screened, quality products. The prices are fabulous — up to 70% off retail – saving families hundreds, or even thousands of dollars over buying new. It even has a play area where kids can hang out and play while Mom and Dad shop.
Kid to Kid serves the community in many ways. ““We buy and sell pretty much everything that kids wear, use, and play with – as long as it’s clean, current, and safe,” explains Feilders. “Like Uber and Air BnB, we promote a sharing community – allowing families to pass on the things they aren’t using to another child who needs it – and get paid in the process.” Kid to Kid pays families to recycle their quality clothes, toys, and baby gear. This in turn benefits the environment, as well as putting money back into the pockets of people within the community. They also donate hundreds of pounds of product that doesn’t meet their buying criteria each week to local charities.
ALPHARETTA, GA —January 24, 2016— Kid to Kid in Alpharetta, owned by husband and wife Wendell and Amy McCleary, was recently honored with the Kid to Kid Store of the Month award for November 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal.
The McClearys opened their store in the Alpharetta community two and a half years ago and have seen remarkable growth. From 2015 to 2016, they experienced a 16% increase in sales. They credit their success on having a wonderful core staff and buying and selling quality product. They buy and sell from hundreds of families each week and keep their store filled with the best things kids outgrow.
When asked about the store’s success, their franchise support representative Edward Chambers said, “Kid to Kid Alpharetta has made some great strides this year, making a conscious effort to keep racks full of great product. Although it has taken time and dedication from them and their team, it has been well worth the effort.” Chambers also commented, “It’s not hard to see why Alpharetta was chosen as Store of the Month. Amy and Wendell push their team to work hard even when they may be short staffed or when they have a busy day. They take these days in stride and stand tired, but victorious at the end of the month.”
Amy and Wendell’s hard work and diligence have proved great success. They, along with their staff, look forward to an even greater 2017 and look forward to continuing to impact the community for years to come.
BOSSIER CITY, LA —December 29, 2016— Kid to Kid in Bossier City, owned by mother and daughter team Shannon Linton and Ashlie Hill, was recently awarded Store of the Month honors for October 2016. Their store was selected by the corporate franchisee advisory board from over 100 Kid to Kid Stores across the United States, Canada, Portugal and Spain.
The duo opened the store less than a year ago and have had remarkable success. Amy Lofgreen, their franchise support representative, credits their success to their consistency in applying good management practices. “The sales they have been seeing are the result of a concerted effort for months to build teams and leaders to make it possible to keep store racks filled in such a big location,” said Lofgreen.
Shannon and Ashlie focus heavily on training their store team members on correct procedures, making sure every team member follows through and does things the right way. They involve their store managers in franchise support calls to ensure they are prepared to take on important responsibilities.
The team is excited to continue the tradition of saving families money for years to come. Their hard work and diligence have proved great success over the past year, funneling a valuable resource back to the Bossier City community.
Kid to Kid wants to help your little ones work towards their new goals this year. The act of writing down your goals will give your a greater likelihood of achieving them. Good luck and Happy New Year!
Click on this image to download your 2017 Goals Chart.
SALT LAKE CITY, UT— October 24, 2016— The Kid to Kid Franchise Advisory Board has awarded its September Store of the Month honors to Kid to Kid of Salt Lake City, managed by a team led by local resident Brighton Sloan. The Salt Lake store was selected from more than 100 Kid to Kid stores across the United States, Canada and Portugal.
One of eleven Kid to Kid stores in Utah, the Salt Lake store has experienced significant growth– with sales up 32% in September. The reason? “It’s the management,” states the store’s corporate support representative, Tina Zaharias. “When Brighton Sloan took over store management a year ago, there were many changes that needed to be made in day to day operations. She diligently follows the systems designed by the franchise to help stores be successful, and it’s paying off.” Zaharias also mentioned that Ms. Sloan significantly increased the amount of product purchased from local parents, providing more selection for shoppers. “She emphasizes the customer experience, merchandising, social media posts, and strategies for getting inventory in the door, on the floor and out of the store.”
In addition to focusing on their own store’s success, Sloan and her team have demonstrated their commitment to helping the franchise by assisting in training the newest franchisees. The store serves as a franchise flagship store and new franchisee training center, where new owners come to learn the ins and outs of running their own store.
Sloan and her team look forward to continuing to impact the community and new franchisees for years to come. They buy and sell gently used kid’s items year round – offering cash or 20% more in-store credit. Their store is located at 675 East 2100 South in Salt Lake City.
CHATTANOOGA, TN—September 21, 2016— Kid to Kid in Chattanooga, owned by mother and son, Lyn and Justin Shepherd, has been awarded Store of the Month for August 2016. Through this award, the Kid to Kid franchise recognizes outstanding achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada, and Portugal. As one of three Kid to Kid stores in Tennessee, Kid to Kid Chattanooga has experienced significant growth– with sales up 16% in August and 21% year-over-year.
One of the reasons for the store’s continued success is their community outreach and involvement. Lyn and Justin are involved in many efforts, including social media. “We have done frequent posts that include videos, slideshows, contests and even goofy staff photos,” said Lyn. Their fans and customers are noticing. The store recently advertised their annual Costume Event on their Facebook page and hundreds of customers came out. A live stream video was also shared on their page during the event.
When asked about the store’s success, Lyn said, “Our store is dedicated to showing love to our community. We have been involved in many community events from schools, foster care, military, and most recently to raise some money for fire relief. Our prayer is that we make a difference in the lives of those we meet.”
The Shepherds have been making a difference. Though miles away, they stepped up to help their former community in California when tragedy struck recently. A wildfire spread through the small area of Lower Lake affecting more than 300 residents, many without insurance. Last week Kid to Kid Chattanooga donated 10% of their store’s sales to those affected.
Lyn and Justin look forward to continuing to impact the community in the future and are grateful to be honored as store of the month. “We are thrilled to receive this honor. Though we are small, this team works together to keep improving,” said Lyn.
About Kid to Kid and Uptown Cheapskate
For over 23 years, BaseCamp Franchising has been a leader in the resale franchise industry. Kid to Kid and Uptown Cheapskate, both registered trademarks of BaseCamp Franchising, buy and sell gently-used yet fashionable clothes, shoes, gear and accessories. With 50 Uptown Cheapskate stores and 120 Kid to Kid franchise stores throughout the U.S., Portugal, and Canada, BaseCamp Franchising provides convenient locations where customers are financially and emotionally rewarded as they recycle their best items. BaseCamp Franchising is located in Salt Lake City, Utah. For more information about BaseCamp Franchising, call 801-359-0071. You may also visit www.basecampfranchising.com.