Salt Lake City, UT: 2017 has been an apocalyptic year for retail with more than 5,000 stores slated to close. Children’s specialty retail has been among the hardest hit sectors of the retail business. Gymboree closed 350 stores on its way to bankruptcy. Children’s Place plans to close down 300 stores by 2020 as it transitions to online sales. Toys “R” Us abruptly filed for bankruptcy in September. Amid those failures, success stories are harder to come by.
That makes the Kid to Kid experience atypical, as this children’s resale franchise celebrates its 25th year in business with more than 100 U.S. stores in operation with plenty of future growth. Eight new stores opened in 2017 in Texas, Indiana, Colorado, Georgia, Nevada, and Virginia. Six stores opening in first quarter of 2018 include locations in Pasadena, Texarkana, Grand Rapids, Charleston, Kyle, and Richmond.
Kid to Kid creates a unique shopping experience in boutique-like stores filled with quality merchandise. Kid to Kid President Shauna Sloan explains that “Kid to Kid provides an in-store experience that can’t be found online. Parents can touch and feel thousands of toys, hundreds of unique items in every size, and test drive a like-new Ergo carrier that’s listed on Amazon for over $100, but priced around $55 at her local Kid to Kid. A new Mom shopping online can’t try on Gap 1969 Maternity jeans and make sure they fit before she pulls the trigger – let alone buy them for about $12.”
Parents with growing children face substantial and growing expenses. According to a recent report from the Department of Agriculture, the cost of rearing a child born in 2015 has reached $233,610. To combat those rising expenses, millennial parents are more likely than their parents to cut costs through savvy shopping choices. This trend has led to a surge in resale shopping, through outlets like Facebook Marketplace, online retailers like Thredup, and in-person boutiques like Kid to Kid. The National Association of Resale and Thrift stores estimates the resale market growth at 7% annually for the next five years. Now in their 25th year of business, Kid to Kid looks to capitalize on this trend by continuing to offer cash for outgrown children’s clothing, toys, and baby gear. Local stores then resell these pre-screened items at attractive prices. More than 90% of the product in a Kid to Kid is locally sourced. This business model is sustainable, green friendly, and best experienced in person.
“We focus on the treasure hunt at Kid to Kid,” says store manager Amy Deal. “Our shoppers want to get out of the house. They want to hunt for bargains, and they want to experience the local community vibe our store gives to them. That’s something they can’t find online.”
About Kid to Kid: Kid to Kid is a children’s resale clothing store franchise founded in 1992. Kid to Kid has bought and sold hundreds of millions of quality children’s items at their brick and mortar locations throughout the country. On November 15th, 2017, all Kid to Kid stores nationwide will hold a special event and offer 25% off their entire inventories to celebrate the Anniversary. For more information, visit kidtokid.com.